Search engine optimization

If your website fails to deliver the volume of
traffic you expect–and–deserve, improper
search engine optimization is likely to blame.

How Do Search Engines Work?

Many people don't realize that when you search for a particular term on a site like Google, the results that you see are not randomly generated. They're actually carefully cultivated based on their perceived relevance to the information that you're trying to search for. Google and other engines regularly "crawl" websites to be on the lookout for certain keywords, the frequency at which those pages are updated and other elements to help make sure that the most "valuable" and "relevant" results are always right at the top of the list.

How Is This Affecting Your Business?

Studies have shown that the closer your site rank to the top of the search results for your specific keywords, the more people will actually choose to visit your page. People tend to only visit the top few results in order to find the information they're after, with traffic dropping off substantially as you move farther down the page. If your business' site appears at the bottom of page one or worse, on page two or beyond, it's a little like not being on the Internet at all.

This is where iMedia Grp is here to help.

Search Engine Optimization

At iMedia Grp, we have the expertise, the tools and the talent that it takes to get your site strategically on the most popular search engines and on the most popular search engine directories on the Internet. We're both Yext "PowerListing" Certified and Google Ad Experts, which will not only help you leapfrog positions to the top of the search results, but will also help make sure that the people who are actively searching for either your business or organizations like yours can actually find you when they need it the most.

iMedia Grp is capable of providing a wide range of high value SEO services to our clients, including but not limited to:

  • The testing and optimization of effective approaches.
  • Reputation management.
  • Content linking.
  • Image alt-tag optimization
  • Header tag authoring
  • Keyword list development.
  • URL re-tooling.
  • Website content adjustment.
  • Content writing and posting (also commonly referred to as blogging).
  • Meta-tag authoring.
  • HTML site maps.
  • XML site maps and more.

All of these functions go beyond simple "keyword stuffing" and the practices that worked well just a few short years ago. Remember that Google isn't just on the lookout for the appropriate amount of keywords - they want to make sure that any site that appears towards the top of the search results for a particular term is of high value and actually relevant to the interests of its own users.

At iMedia Grp, our goal is to make sure that you fit that criteria so that you can leverage the power of the world's most popular search engines and search engine directories to your advantage.

If you're concerned about your site's SEO, don't be. Let iMedia Grp handle it. All you have to do is sit back, relax and prepare for the huge influx in traffic that we're about to deliver to your virtual doorstep.